Copywriter Resume Example
Headline layout: a big pull-quote line of copy under the name, typewriter-style labels and a selected-campaigns table for copywriters.
Use this example Template: Copywriter
Tom Ashworth
Senior Copywriter — Brand, Campaign & UX Writing
“Fewer words. Better ones. Then test them.”
tom.ashworth@example.com+44 7700 900 286London, United Kingdomlinkedin.com/in/tomashworth-copytomashworth.co.uk
Summary
Copywriter with 9 years writing brand platforms, integrated campaigns and product copy for retail, fintech and travel brands. I write the line, the 30-second script and the onboarding microcopy, and I care about all three equally. I work closely with strategists and designers, write to a brief and a tone-of-voice guide, and test headlines and CTAs instead of guessing. My work has run in 14 markets and picked up two D&AD pencils.
Experience
Senior Copywriter
Mother London · London
May 2021 – Present
14Markets
2D&AD pencils
+23%Ad recall (Kantar)
- Wrote the brand platform and launch campaign for a UK challenger bank (TV, OOH, social, app); ad recall +23% and 410,000 new accounts in the launch quarter
- Lead writer on a travel brand's always-on social and CRM; rewrote 60 lifecycle emails and lifted click-through 31% in A/B tests
- Wrote the tone-of-voice guide and UX copy library for a retailer's app; checkout drop-off fell 9% after the microcopy rewrite
Copywriter
AMV BBDO · London
Sep 2017 – Apr 2021
40+TV & radio scripts produced
- Wrote TV, radio and OOH for supermarket, telecom and charity clients with an art-director partner; 40+ scripts produced
- Charity campaign for a homelessness charity raised £1.8M in 6 weeks and won a D&AD Wood Pencil
Junior Copywriter
Ogilvy · London
Sep 2015 – Aug 2017
- Wrote social, digital display and retail copy for automotive and FMCG clients; first TV script on air within 12 months
Selected campaigns
| Campaign | Channels | Result |
|---|---|---|
| “Money, minus the drama” — bank launch | TV · OOH · app | 410k accounts |
| “Open the door” — winter appeal | TV · radio · social | £1.8M raised |
| Checkout microcopy rewrite | App · web | −9% drop-off |
Skills
Writing
- Brand platforms & taglines
- TV, radio & video scripts
- UX writing & microcopy
- CRM & email
- Tone-of-voice guides
Tools
- Figma
- Google Optimize / VWO
- Braze
- Final Draft
- Notion
Awards
- D&AD Wood Pencil — Writing for AdvertisingD&AD · May 2020
- D&AD Wood Pencil — IntegratedD&AD · May 2023
- UX Writing FundamentalsUX Content Collective · Jan 2022
Languages
- EnglishNative
- FrenchConversational (B1)
Education
MA · English Literature (Scottish MA, Hons)
University of Edinburgh
Sep 2011 – Jun 2015
Diploma · Advertising Copywriting
School of Communication Arts 2.0
Sep 2014 – Jun 2015
Summary example
Copywriter with [N] years writing brand platforms, integrated campaigns and product copy for retail, fintech and travel brands. I write the line, the [N]-second script and the onboarding microcopy, and I care about all three equally. I work closely with strategists and designers, write to a brief and a tone-of-voice guide, and test headlines and CTAs instead of guessing. My work has run in [N] markets and picked up two D&AD pencils.
Example bullet points for a Copywriter
- Wrote the brand platform and launch campaign for a UK challenger bank (TV, OOH, social, app); ad recall +[X%] and [N] new accounts in the launch quarter
- Lead writer on a travel brand's always-on social and CRM; rewrote [N] lifecycle emails and lifted click-through [X%] in A/B tests
- Wrote the tone-of-voice guide and UX copy library for a retailer's app; checkout drop-off fell [X%] after the microcopy rewrite
- Wrote TV, radio and OOH for supermarket, telecom and charity clients with an art-director partner; [N]+ scripts produced
- Charity campaign for a homelessness charity raised [$X] in [N] weeks and won a D&AD Wood Pencil
- Wrote social, digital display and retail copy for automotive and FMCG clients; first TV script on air within [N] months
Replace the [brackets] with your own numbers and facts. Never claim results you didn't achieve.
Skills to include
- Brand platforms & taglines
- TV, radio & video scripts
- UX writing & microcopy
- CRM & email
- Tone-of-voice guides
- Figma
- Google Optimize / VWO
- Braze
- Final Draft
- Notion
Tips for a Copywriter resume
- Put the hard requirements recruiters screen for in the top third: Brand platforms & taglines, TV, radio & video scripts, UX writing & microcopy.
- List current credentials with the issuing body, e.g. D&AD Wood Pencil — Writing for Advertising, D&AD Wood Pencil — Integrated.
- Give every recent role at least one measured result — for example markets.
- Match the job title in your headline to the posting where it is honest to do so.
- Run the built-in resume checker and paste the job description into the keyword match before you download.
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