Media Buyer Resume Example
Spend layout: a stacked media-mix bar under the name, channel tags and a campaigns table with ROAS for media buyers and paid-media specialists.
Use this example Template: Media Buyer
Nouf Al-Otaibi
Channels
Summary
Media buyer with 7 years planning and buying paid media for retail, telecom and entertainment brands across Saudi Arabia and the GCC. I manage SAR 90m a year across Meta, Snapchat, TikTok, Google, YouTube and programmatic, set up measurement with clean rooms and incrementality tests and move budget weekly to the placements that pay back. Bilingual Arabic and English creative briefs, fluent in Ramadan and seasonal peaks.
Experience
- Buy paid social, search and programmatic for 6 clients including a top-3 telecom and a national retailer; SAR 90m a year
- Moved 30% of budget to Snapchat and TikTok after geo-lift tests; cost per acquisition down 27% for the retail client during Ramadan
- Set up a data clean room with the telecom client's CRM; first incrementality read for the brand and a 19% lift in upgrade sales
- Ran app-install and re-engagement campaigns that grew active users from 1.2m to 4m during expansion to 60 cities
- Built the weekly media-mix dashboard in Looker Studio used by the CMO
Campaign highlights
| Campaign | Budget | ROAS |
|---|---|---|
| Ramadan retail | SAR 14m | 7.2× |
| 5G launch | SAR 11m | 4.9× |
| Riyadh Season | SAR 8m | 6.1× |
| White Friday | SAR 6m | 8.4× |
Summary example
Media buyer with [N] years planning and buying paid media for retail, telecom and entertainment brands across Saudi Arabia and the GCC. I manage [$X] a year across Meta, Snapchat, TikTok, Google, YouTube and programmatic, set up measurement with clean rooms and incrementality tests and move budget weekly to the placements that pay back. Bilingual Arabic and English creative briefs, fluent in Ramadan and seasonal peaks.
Example bullet points for a Media Buyer
- Buy paid social, search and programmatic for [N] clients including a top-3 telecom and a national retailer; [$X] a year
- Moved [X%] of budget to Snapchat and TikTok after geo-lift tests; cost per acquisition down [X%] for the retail client during Ramadan
- Set up a data clean room with the telecom client's CRM; first incrementality read for the brand and a [X%] lift in upgrade sales
- Ran app-install and re-engagement campaigns that grew active users from [N] to [N] during expansion to [N] cities
- Built the weekly media-mix dashboard in Looker Studio used by the CMO
Replace the [brackets] with your own numbers and facts. Never claim results you didn't achieve.
Skills to include
- Paid social
- Search & YouTube
- Programmatic (DV360, TTD)
- Influencer whitelisting
- Geo-lift & incrementality
- Data clean rooms
- GA4
- AppsFlyer
- Looker Studio
Tips for a Media Buyer resume
- Put the hard requirements recruiters screen for in the top third: Paid social, Search & YouTube, Programmatic (DV360, TTD).
- List current credentials with the issuing body, e.g. Meta Certified Media Buying Professional, Google Ads Search & Display.
- Give every recent role at least one measured result — for example annual spend.
- Match the job title in your headline to the posting where it is honest to do so.
- Run the built-in resume checker and paste the job description into the keyword match before you download.
Related: How to write a resume · Action verbs · All templates